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(Content withheld) ##What are the benefits of content marketing? The benefits of content marketing depend on the type of company and what they need to gain. Some potential benefits are: Decreased costs for customer acquisition, increased traffic to website, improved brand awareness, improved search engine rankings, increased conversion rates. What are the different types of content marketing? formal definition of content marketing is "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action". Below are six basic yet distinct approaches that can be used in an overall content marketing strategy. (Adapted from Content Marketing Institute) Related Video: • Awareness - Content is used to gain brand awareness e.g. blog posts, website articles • Education - using media to educate users on your product or service e.g. white papers, case studies • Inspiration - Content designed to inspire users towards your business e.g. infographics, product reviews • Advocacy - Content that promotes user's opinion on sites like blogs; e.g. comment sections, user reviews • Scandal - The fourth content marketing type is focused on generating interest around your business in order to drive conversions e.g. press releases, article headlines • Viral - Distributed content that spreads virally through word of mouth or sharing; e.g. videos, infographics There are many benefits to content marketing. Below are just a few of the major ones. Content marketing can be used to generate leads or clients that can then be cultivated into customers. Content pieces have the ability to be shared throughout desired networks and allow for targeted traffic. Content can go viral which means it can spread across multiple channels giving users the chance to receive more traffic from your content piece. The resulting boost in traffic allows you to reach more potential customers with your content pieces. For example, when sharing a blog post on Facebook you have the option to promote it so others can see it also which could expand your potential customer base by some additional social network friends and potentially new website visitors as well. Content marketing also has the ability to be used as a form of advertising. You can use blogging as a means to review products or services you have been using, or as a means of sharing messages on your blog's comments section. Content marketing can also be used to help improve brand awareness. In an ever-changing media landscape, content marketing is one of the most effective tools for creating awareness. The process begins with writing content that is informative and engaging for your target market. And once you’ve done this, you can share it across multiple platforms. There are several benefits to implementing content marketing strategies in your business; however, there are numerous factors that need to be considered when measuring success in this area. cfa1e77820
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